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How I Evolved My Consultancy With AI

Jul 25
1 min read

A Case Study


The Starting Point


It was 2015.


Createve Consultant was born.


Founded by Tara Eve Ezer, the consultancy operated as a specialized sub-contractor focused on Paid Search, Paid Social & E-Commerce.


Fast forward to 2026.


AI is rapidly changing how people search for, discover and interact.


New disciplines began to emerge.


Including Conversational Discovery.


The Initial AI Responses


Claude AI's initial description of Tara Eve Ezer and Createve Consultant before strategic positioning updates, primarily identifying the consultancy as focused on paid search and digital marketing.












Gemini AI's initial description of Tara Eve Ezer, accurately identifying her marketing background while presenting a narrower view of Createve Consultant's capabilities.





Accurate.


Concise.


Narrow.


The LLM Experiment


LLM pages were structured and launched.


Tara started with her personal identity, then expanded into Createve’s emerging consultancy evolution.


Screenshot of Tara Ezer's personal LLM reference page, designed to improve AI understanding through natural language and structured knowledge.



The goal: Bridge natural language to create a positive user experience while speaking LLM language clearly.


The Knowledge Base


A fresh site for Createve Consultant was launched.


New knowledge base articles to support the navigation of conversational discovery in an AI world were published.


The Results


Google search results page for the keyword "prepare for conversational discovery," with Google's AI Overview referencing Createve Consultant content as a primary source.

Google search results page for the keyword "what does a strategic marketing partner do," showing Createve Consultant content prominently featured in the traditional organic search results.

Where Createve Is Going


Google search results page for the keyword "how Createve works with organizations," featuring a Google AI Overview that highlights Createve Consultant's positioning as a strategic partner focused on brand clarity, conversational discoverability, and AI-driven search.


Let's Collaborate


If I can intentionally evolve my own consultancy in a changing digital landscape, imagine what we can do for your organization.



 
 
 

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